On-Line Projects

The World of On-Line Marketing and E-commerce has it’s own special set of challenges. An outstanding e-commerce destination exists at the intersection of a great user experience, outstanding visual design, solid programming, profts and realistic project management.

Here is a list of on-line projects that Fredric Gluck and MarketThink have participated in, designed and / or programmed…

  • www.rutabaga.com (PROJECT MANAGEMENT, STRATEGY, MERCHANDISING, TEAM LEADER)
    • Rutabaga is a Madison, WI based retailer of kayaks, canoes and outdoor equipment. This project replaced a custom build website with three sites – a hosted e-commerce site, a site for their Outdoor Programs division and a Blog to hold all their expertise about boats and paddling.

      All the sites applied great design from a team member and a lot of e-commerce  and on-line merchandising experience to build an on-line presence that is engaging, useful and easy to use. As part of their re-vamped e-commerce effort, MarketThink helped to roll out an on-line e-mail campaign, SEO efforts and other integrated print and on-line marketing projects.

  • www.civa.org (PROGRAMMING)
    • CIVA is an arts organization which both a content site that was very visually appealing and an e-commerce site for selling membership and promotional items. The content site was built with WordPress, the commerce site was built using 3D cart.
  • www.wichurches.org (VISUAL DESIGN, PROGRAMMING, MAINTENANCE)
    • This non-profit organizations wanted to replace and redesign a home-grown web site with a site that allowed multiple “non-programming types” to maintain and update text and content. They also required an event calendar and an organized way to present links to outside resources. Built using the WordPress CMS.
  • www.whenheavenmeetsearth.org (PROGRAMMING, MAINTENANCE)
    • A promotional site for a documentary film about helping to restore the Chesapeake bay. Programmed using WordPress CMS.
  • www.lowvisionsimulators.com (VISUAL DESIGN, USER EXPERIENCE DESIGN, PROGRAMMING, MAINTENANCE)
    • This small business sells a unique set of simulators used to help families, therapists and students understand what life is like with various diseases of the eye and sight disorders. They needed an e-commerce solution and content that was simple, easy to maintain and could serve customers around the world.
  • www.primrosecommunityfarm.net (VISUAL DESIGN, USER EXPERIENCE DESIGN, PROGRAMMING, MAINTENANCE)
    • A small, organic farming business in Wisconsin selling shares for Community Supported Agriculture. Built using the WordPress CMS)
  • www.wcblind.org (VISUAL DESIGN, USER EXPERIENCE DESIGN, PROGRAMMING, MAINTENANCE)
    • Nonprofit organization. This site needed to be Section 508 compliant for accessibility to persons who are visually impaired. Built using the WordPress CMS.
  • shop.wcblind.org (VISUAL DESIGN, USER EXPERIENCE DESIGN, PROGRAMMING, MERCHANDISING)
    • An e-commerce based expansion to their bricks and mortar store. Build using the 3D cart e-commerce platform.
  • accessibleweb.wcblind.org (VISUAL DESIGN, USER EXPERIENCE DESIGN, PROGRAMMING, MERCHANDISING)
    • Information site for building accessible web sites. Built using the WordPress CMS. Much of the content for this site (including the coding examples) was done by MarketThink.
  • www.careofcreation.org (VISUAL DESIGN, PROGRAMMING, MAINTENANCE)
    • Nonprofit organization. A series of connected sites all based on the WordPress CMS.
  • urbana09.careofcreation.net (VISUAL DESIGN, USER EXPERIENCE DESIGN,¬† PROGRAMMING, MAINTENANCE)
    • An event based site and Blog built on the WordPress CMS)
  • www.creationcareresource.com (VISUAL DESIGN, USER EXPERIENCE DESIGN, PROGRAMMING, MAINTENANCE)
    • On-line, wiki-based magazine. An active, on-going experiment in public Wikis.
  • www.vermontcountrystore.com (E-COMMERCE STRATEGY, USER EXPERIENCE DESIGN, MERCHANDISING, SEO, PROJECT MANAGEMENT)
    • This site is on in it’s 3rd generation. It has retained many of the original design and functions implemented in the first generation of the site.
  • www.annclark.com (STRATEGY, STRUCTURE, MERCHANDISING and DESIGN)
    • A small specialty gift company that took it’s first foray into e-commerce.
  • www.longtrailpodiatry.com (STRATEGY, STRUCTURE, DESIGN, PROJECT MANAGEMENT)
    • A Vermont based small Podiatry Practice. Built using the WordPress CMS
  • www.poultneyvt.com (STRATEGY, USER EXPERIENCE DESIGN, VISUAL DESIGN, PROJECT MANAGEMENT)
    • Town of Poultney VT. Built using the WordPress CMS)
  • www.invitevt.com (STRATEGY, USER EXPERIENCE DESIGN, VISUAL DESIGN)
    • Rutland Herald Newspaper entertainment site. Implemented using the WordPress CMS.
  • www.knightkitchens.com (STRATEGY, USER EXPERIENCE DESIGN, PROGRAMMING)
    • A high-end kitchen and bath cabinet supplier. Build using the ZenCart shopping engine)
  • www.PureWaterForTheWorld.com (STRATEGY, USER EXPERIENCE DESIGN, PROJECT MANAGEMENT)
    • A non-profit organization working to provide clean water wells to the third-world.
  • www.paramountvt.org (STRATEGY, USER EXPERIENCE DESIGN, PROJECT MANAGEMENT)
    • Live theater and concert venue in Rutland, VT