Why The Razor-Sharp Focus on On-line Marketing?

A key component of MarketThink’s vision is to focus on what we believe is a radical change in the method of how buyers and sellers are brought together. As recently as 10 years ago, the ability for an organization to control how when and where it conveyed “its message” was limited to a few, expensive outlets controlled by a select few “gatekeepers”. Ten years ago, print (brochures, catalogs, advertisements, direct mail) and direct sales (face to face contact) were the main staples in a marketer’s toolbox. For a lucky few with a lot of cash and resources, Continue reading..